Founded 2025
Hybrid Lifestyle Concept
Multiple Revenue Streams
Full Training Provided
Who Are We?
ÜRTH was launched in June 2025 to fill a clear gap in Halifax, West Yorkshire. The founders noticed there wasn’t a small, independent coffee shop that looked good, served great coffee, and felt like a natural part of everyday life. So they created one, combining specialty coffee and food offerings with reformer Pilates to build the ultimate third place.
Reformer Pilates fitted naturally alongside the coffee offering, addressing the lack of a welcoming boutique-style studio connected to health, wellbeing, and community. The entire concept was self-funded and driven by genuine local demand, with accessibility, inclusivity, and repeat visits at its core.
ÜRTH attracts a broad mix of people, from younger adults and families to older visitors and health-conscious individuals. Some visit for coffee as part of their routine, others for Pilates as movement and self-care, and many enjoy both.
Mission:
To build the ÜRTH community by creating approachable, welcoming spaces where great coffee, thoughtful movement, and a real sense of belonging bring people together.
Vision:
To become the go-to brand wherever people are, recognised internationally as a trusted lifestyle choice built around everyday wellbeing and meaningful ritual.
Why Franchise With ÜRTH?
Joining ÜRTH means becoming part of a hybrid lifestyle brand with multiple income streams and genuine community appeal.
Key Benefits:
- True hybrid model combining specialty coffee and reformer Pilates under one roof, generating revenue from coffee sales, Pilates memberships and classes, retail, and events
- Built on real local demand and word-of-mouth growth, not trends or heavy promotions
- Strong, recognisable design-led branding that fosters loyalty and repeat visits
- Focus on long-term sustainability, accessibility, and creating lasting community spaces
Ideal Partner
We seek partners passionate about wellbeing, community, and quality who want to build something meaningful and scalable. Ideal franchisees are aligned with our values of community-first thinking, inclusive wellbeing, purposeful design, and a genuine approach.
Multi-site development is permitted where suitable.
Franchisees must source equipment and stock from approved suppliers, trade from approved premises, and meet performance standards such as British Franchise Association benchmarks.
We’ve Got Your Back
As a ÜRTH franchise partner, you receive practical support to launch and maintain the brand consistently.
Support includes:
- Hands-on training for two people covering coffee machine use, recipe training, basic reformer Pilates troubleshooting, and day-to-day operations
- Ongoing support for consistency, quality, and growth
- Operations manual provided online and in hard copy
- Launch marketing campaign support
- National marketing handled by the franchisor
What’s Cooking at ÜRTH?
At ÜRTH, we offer specialty coffee, creative drinks, fresh bakes, and light wellness-focused eats in a calm, thoughtfully designed environment, paired with boutique reformer Pilates classes.
Signature Dishes & Bestsellers:
- Spanish Latte
- White Choc and Pistachio Matcha with cold foam
- Banana Pudding
- Bruce Cake
- Acai Bowls
Occasional limited-time menus are introduced.
Franchise Formats Available:
- High Street Unit
Kiosk or Container (Coffee only) - Shopping Centre Inline Unit (Coffee only)
Minimum Trading Hours:
Open Monday to Sunday, until at least 8pm where possible.
Your Investment
Becoming a ÜRTH franchisee offers a balanced, profitable, wellness-focused opportunity.
Financial Overview:
- Initial Franchise Fee: £20,000 + VAT
- Estimated Total Set-Up Cost: Approximately £130,000
- Ongoing Fees:
- Monthly Service Fee: £1,200 including VAT
- Monthly Marketing Fee: £300 including VAT
- Working Capital: £20,000–£30,000 recommended for the first three months
- Funding Support: Currently not available
FAQs
Do I need prior experience?
Can I open multiple locations?
Will I get marketing help?
Founder Message
“ÜRTH started from a genuine gap we felt living in Halifax. There wasn’t a small, independent coffee shop that looked good, served coffee we actually enjoyed, and felt like a space you could make part of your everyday routine. Somewhere you’d think of first, whether that was to catch up with friends, get some work done, or simply get out of the house. The ultimate third place. Having travelled widely, we wanted to bring those incredible concepts home authentically. Pilates felt like a natural extension—creating accessible wellbeing without barriers. Everything was self-funded from real passion and demand.
We created ÜRTH to be the kind of place we were personally looking for: calm, considered spaces that fit seamlessly into life, bring people together through great coffee and movement, and build a true sense of community. We’re excited to grow this with partners who share that vision.”
– Founders, ÜRTH